The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
Episodes
257 episodes
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile?
Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can h...
Healthcare SEO vs. Google Ads: Where Should Your Clinic Invest First?
Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Ma...
Before Fall: What Should Your Clinic Actually Work on Next?
Not sure what your clinic should actually be working on next?In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do l...
Before You Write Another Blog Post, Fix This First
Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s...
SEO Summer School Is Coming: Build Your 90-Day SEO Plan
Not sure what your clinic should actually be working on next when it comes to SEO?In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to...
Why Your SEO Isn’t Working and What to Fix First
Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding...
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize fir...
What Really Matters for Your Google Business Profile (And What Doesn't)
Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.In this episode of the Clinic Marketing Podcast, you'll learn what actually m...
Your MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.Episode webpage:
AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors
AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, ...
How to Leverage FAQs to Improve Website SEO & AI Search
In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your...
Blog Post or Website Page? Stop Guessing and Start Ranking
On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 🌟Episode webpage, blog & show note...
How to Write a Professional Bio That Stands Out [template included]
Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. W...
StoryBrand Isn't an SEO Strategy (But It Can Be Part of One)
Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings.StoryBrand is an excellent framework for creating cl...
The SEO Strategy Most Clinic Websites Are Missing: Internal Linking
Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and p...
Why Patients Leave Your Website Without Booking an Appointment
Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.Episode webpage, blog & show notes:
How Thin Website Content Hurts Your Rankings and AI Visibility
Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.This episode explains why thin content is one of the most commo...
How to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more informatio...
The Website Mistakes Costing Clinics Patients
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic ...
7 Mid-Year Marketing Moves Every Clinic Should Make
Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.In this episode, we'll cover seven practical marketing updates clinic owners shoul...
Why AI Won't Fix Your Clinic's SEO
AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relyin...
5 Google Review Mistakes Clinics Make And How To Fix Them
Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google...
Apple Business For Clinic Owners With What To Do First
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing...
Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)
Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.⭐ Episode guide and blog post:
How to Manage Google’s Suggested Changes Before They Hurt Your Visibility
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient...