The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
Episodes
222 episodes
Preventative Care Marketing That Works [Propel Playback]
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up i...
ChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings | Ep 161
Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most cli...
Turn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics [Propel Playback]
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and ext...
How to Use Patient Stories to Boost Your SEO and Build Trust | Ep. 160
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, an...
Smart Clinic SEO: How to Attract Patients from Cities Around You [Propel Playback]
Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based ...
Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics | Ep. 159
Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are show...
If SEO isn't working for you, let's find out why [Propel Playback]
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues...
Service vs Condition Pages: How Patients Search and What Google and AI Actually Want | ep. 158
Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?In this episode, we break down how patients actually search online and why your website may n...
SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]
If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer ...
Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157
If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, ide...
Want Better Patients From Google? Start With These Website Pages [Propel Playback]
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right p...
How Different Generations Use AI vs Google to Find Clinics | Ep. 156
AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking ...
Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google S...
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? | Ep. 155
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates dup...
Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker [Propel Playback]
If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place be...
Why Your Clinic Is Invisible in AI Search and How to Start Improving This Week | Ep. 154
If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why
Why Mobile Healthcare Providers Need a Different SEO Strategy [Propel Playback]
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professional...
Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics | Ep. 153
Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin...
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimi...
Voice Search + AI SEO: How Clinics Win the Spoken Patient Query Game | Healthcare SEO | Ep. 152
Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries...
Therapy Practice SEO: Ranking While Protecting Privacy and Boundaries
Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, ...
Stop Doing This on Your Clinic Website: What to Delete or Rewrite on Clinic Websites Now | Ep. 151
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic ...
SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients [Special Episode]
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through y...
Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150
Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and...
SEO for Chiropractors: What Actually Works [Special Episode]
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.