The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

This 1 Simple Step Can Quickly Boost Your Google Rankings | Local SEO | Ep. 103

• Darcy Sullivan • Episode 103

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What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings?

It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue.

In today’s episode, we’re diving into the #1 fix you can make today to strengthen your local SEO and ensure potential patients find accurate, trustworthy information about your business online.

👉 Episode webpage: https://propelyourcompany.com/boost-your-google-rankings/ 


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Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 

🎉 LIVE Webinar: 

The Hidden SEO Mistakes Costing Clinics Patients Right Now

(And Easy Fixes You Can Start Making This Week)


Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern

** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 

👉Save your spot: https://propelyourcompany.com/june/ 


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Speaker 1

Welcome back to the Clinic Marketing Podcast . I'm your host , darci Sullivan from Propel Marketing and Design . What if I told you there's one simple thing you could do right now to instantly improve your online presence and boost your local rankings ? It doesn't require tech skills , fancy tools or a big budget . Yet most clinic owners overlook it completely , and when they do , it costs them visibility , patience and revenue . In today's episode , we're diving into the number one fix you can make today to strengthen your local SEO and ensure potential patients find accurate , trustworthy information

Introduction to Local SEO Importance

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about your business online . Stick around , because this one tweak can make a huge impact on how Google and your future patients see your clinic . Let's jump right in , shall we it ? Let's jump right in , shall we ?

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Today we're covering a simple but crucial factor that can make or break your local SEO success map consistency . If you want your clinic to show up in local search results and on Google Maps , you must ensure that your business's name , address and phone number , also called NEP , is consistent across the web . And yet this is one of the most common SEO mistakes I see clinic owners make . Maybe you changed locations , updated your phone number . Maybe you changed locations , updated your phone number or listed your business slightly different on different platforms . These inconsistencies confuse Google and potential patients , and they can hurt your rankings . So in today's episode , we're breaking down what net consistency is and why it matters for local SEO , how net inconsistencies happen and their impact , and how to check and fix net issues .

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First , let's define net consistency . It simply means that your business's name , address and phone number are listed the exact same way across the internet . Your net appears in places like your website , your Google business profile listing that's what controls your Google Maps listing . Business Profile Listing that's what controls your Google Maps . Listing Local directories like Yelp , healthgrades and Yellow Pages . Other listings like Apple Business Connect that's what controls how your listing shows in Apple Maps and Bing Places . By the way , we have guides on how to optimize your Google Business Profile listing , apple Business Connect listing , yelp listing and Bing Places listing . We'll include those in the show notes for this episode . In addition to those , your net also appears in social media profiles like Facebook , instagram and LinkedIn and anywhere else your business is listed online .

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Even small differences like using MainST versus MainStreet , spelled out , or listing ABC Chiropractic and Wellness in one place and abc chiropractic in another , can create confusion for google , even as google continues to grow and gather information . It still relies on consistent business information to verify your legitimacy and trustworthiness . When your NAP details match across platforms , google is more confident in displaying your business information in search results . You might be wondering how do NAP inconsistencies happen ? Here are some common ways Business name variations Maybe your business name has changed over time or you sometimes list it differently , like Smith Chiropractic and Wellness versus Smith Chiropractic .

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Maybe your address has changed or there are formatting differences . Did you move locations ? Even if it was years ago , outdated addresses might still be floating around online . There's also small variations , like the difference between suite 100 versus number 100 . These small changes can still cause inconsistencies . Also , phone numbers change . If you switch phone numbers or if you use a tracking number for ads , some listings might have the wrong phone number . Duplicate listings happen . If you or a third-party service created multiple business listings , each with slightly different details , google can get confused about which one is correct . Third-party data aggregators websites that pull business information from databases and aggregate those listings sometimes have incorrect information . Now that we know how inconsistencies happen , let's talk about why they're a problem for local SEO .

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Number one Google trust issues . Google wants to deliver the most accurate search result . If it finds conflicting information about your business , it doesn't know which version to trust and it can lower your rankings . This can also lower your Google business profile rankings . That's what controls your listing in Google Maps and local search results . If your NEP isn't consistent , your Google business profile listing may not rank as high in Google Maps and local search results . That means fewer potential patients finding your clinic . We also want to make sure that we're not confusing patients or potential patients finding your clinic . We also want to make sure that we're not confusing patients or potential patients . Imagine a patient finds your business listing with two different addresses . Which one do they visit ? Inconsistencies can lead to lost bookings and frustrated patients . Also , there's the missed opportunity for backlinks . Directories and local sites provide valuable backlinks . If they have incorrect info , they won't be as helpful for your SEO .

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The good news is you can fix NEP inconsistencies and boost your local SEO . Here's how . Start off easy Google yourself your business , that is , search for your business name and look at all the places where it's listed at your Google business profile listing and some of those other listings we mentioned earlier , from your social media to your Yelp listing and beyond . Make sure that all of these locations have correct information for you . You can conduct a net audit . You can do this manually or you can use a tool . There are tools and services like Mozlocal , brightlocal or Whitespark that can help you with inconsistencies .

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You can manually fix incorrect listings . You can visit each directory and update your business name , address and phone number to exact match . And again , don't forget those social media profiles like Facebook , linkedin and Instagram . If there is a listing that is incorrect , maybe a former employee set it up and you're having a little bit of trouble just automatically updating that listing and you need to reach out to that entity to get help . So let's say there's a listing and you want to reach out directly to that listing to get it changed , make sure that you're using an email address that matches your business . So , for example , if I have a company named ABC Chiropractic , it's ay23bc at aolcom if I am reaching out to these listings to get my information changed . So again , if you need to get information changed and you need to reach out on behalf of your company , make sure that you're using an email address that really makes it easy for them to realize yes , you are a member of that organization .

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You also want to claim and remove any duplicate listings . If you find duplicate business listings , claim and merge or delete them . Google Business Profile allows you to request removal or duplicate listings . One note on this is that if you have a listing for your company that is different than a listing for a doctor or a chiropractor , if you're a doctor , you're allowed to have a separate listing from the business listing , so having those two listings does not count as duplicate listings here . Here we're talking about duplicate listings again in the example of ABC Chiropractic . If there were two listings for ABC Chiropractic , I would want to go in and either merge or delete the

Understanding NAP Consistency

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one that was incorrectly associated with the business .

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You also want to keep future listings consistent . When you're signing up for new directories , always use the same net format . If you have multiple people helping you with projects like this in your team , you want to make sure that you create a standardized business information document that makes it easy for people to copy and paste from . Keeping your name , address and phone number consistent might seem like a small detail , but it has huge impact on local SEO . If you want your clinic to rank higher in Google Maps , get more local patients and avoid confusion , then NAP consistency should be a top priority , so let's do a quick recap .

Speaker 1

You want to keep your business name , address and phone number identical across platforms . Audit your Google business profile , listing your website and all other directory listings online . You can use tools like we mentioned earlier to help you find inconsistencies . You want to fix incorrect listings and remove duplicates and stay consistent , moving forward . Well , that's it for today's episode . If you found this helpful , don't forget to subscribe , leave a review or share it with other people you think would find value . Thanks for tuning in to the Clinic Marketing Podcast .

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Darcy Sullivan

Host