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The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback]
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A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.
In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.
Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more potential patients.
Tune in to learn exactly what to do and how it can impact your search results.
Episode webpage & show notes: https://propelyourcompany.com/website-update-to-improve-local-seo/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now
(And Easy Fixes You Can Start Making This Week)
Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
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Hey clinic owners , what if I told you that there is a simple five-minute website change that could help you rank higher in Google search results and attract more local patients ? It's free , simple and proven to work . Yet , for some reason , a lot of clinics overlook this one thing . Well , hello and welcome back to the Clinic Marketing Podcast . I'm your host , darci Sullivan from Propel Marketing and Design . Today is going to be a super short episode with one simple action step for you to take . Are you ready ,
Simple Website Fix for Better Rankings
Speaker 1if your clinic has a website but isn't ranking as high as you would like on Google and local results ? This is one simple tweak that we have found to make a large difference . Are you ready ? Super simple Add your clinic's address to the footer of your website . That's it . This small change can help Google recognize your location on every page of your website . That's it . This small change can help Google recognize your location on every page of your website , making it more likely to show your clinic in local search results .
Address in Footer SEO Trick
Speaker 1Google's ranking system prioritizes local businesses when someone searches for services in their area . The more clearly Google understands your clinic's location , the better your chances of ranking in both organic search results and the Google map pack , having your address in the footer of your website ensures Google consistently sees your location across the entire website . Your clinic
Benefits for Local Search Results
Speaker 1ranks better for local searches like chiropractor near me or physical therapy . In whatever city you're located , patients easily find your contact information , no matter what page you're on . So does this still work if you have multiple locations ? Yes , so here's how you want to implement this .
Speaker 1Today , you want to check your website's footer . Does it already include your clinic's full address ? If not , update it . But here's the thing that really matters you want to make sure that it matches exactly the way it's worded in your Google business profile , listing Same spelling , same format , same details . If you have multiple locations , list them all here in a clean , readable format and consider embedding a Google map for an extra local SEO boost . And your footer is also a good place to add your phone number and
Implementation Tips for Multiple Locations
Speaker 1to potentially add a book now button .
Speaker 1I hope you enjoyed this simple tip for today . Seo doesn't have to be complicated . Sometimes the smallest changes can have a big impact . By adding your clinic's address to your website footer , you give Google the location signal it needs to rank you higher in local searches , helping you attract more patients in your area . Try it today and let me know how it works for you . Remember , this is just one of the many SEO tips that you can find by listening to this podcast . Also on our website , propellyourcompanycom , you will find tons of other strategies .
Final Thoughts and Resources
Speaker 1That's it for today . Thanks .
