The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.
From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.
Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.
The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.
Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.
For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!
For more details, visit: https://propelyourcompany.com/
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130
If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.
You’ll discover:
- Why SEO matters for clinics
- The impact of skipping or pausing your SEO efforts
- How to boost visibility, attract qualified patients, and increase revenue
- A simple way to calculate how much money you may be leaving on the table
Whether you’re curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.
Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.
Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
Let's Stay Connected:
Hey there. Can I ask you something? How confident are you that your clinic is showing up when somebody searches chiropractor near me or sports massage in your city, or whatever keyword phrases your potential patients are searching? If you're not sure, or if you know you're not showing up where you'd like to show up, here's the truth. Every time a potential patient searches and can't find you, they're finding your competitors and it's adding up fast. Today, I want to talk to you about the hidden cost of ignoring SEO and, more importantly, what you stand to gain if you actually invest in it.
Speaker 1:Today's episode is inspired by a detailed, long blog post that includes some math equations to help you realize the true value of SEO. You can find it on our website, propellyourcompanycom. It's called the Hidden Price of Ignoring SEO. What Clinics Lose Without it? And it can be found in the show notes. Are you unknowingly handing your competitions the thousands of dollars in revenue every single month? If your clinic isn't showing up in Google search maps or AI-driven results, you're losing patients guaranteed. But here's the thing this isn't about spending more money on ads. It's about using SEO to get found, get new patients and grow your clinic sustainably.
Speaker 1:I'm Darci Sullivan with the Clinic Marketing Podcast and again today we're diving into the hidden price of ignoring SEO and how to stop leaving money on the table. Seo is a non-negotiable Listen. Between 88 to 97% of patients are using Google to find care. If your clinic isn't optimized for search, it's not that patients aren't looking. They're finding your competitors. Seo isn't a nice to have anymore. It's a foundation of your online presence and without it, you're not standing still, you're falling behind. Let me put this into perspective regarding the real cost of doing nothing. Say, your average patient is worth $1,200 per year. If you're losing just two patients a month to competitors, that's a $28,000 $800 annual loss, and this compounds year over year. Paid ads stop the moment you stop paying. But SEO builds momentum. It's an investment that continues to bring in patients long after the work is done.
Speaker 1:Now let's flip the script. Here's what happens when you do invest in SEO. You see a steady patient growth. Even one new patient per month can add thousands to your yearly revenue. 10 new patients that's the potential. Like the example we gave before, that could lead to an extra $12,000 annually.
Speaker 1:When you have a proven SEO structure in place, you also gain authority and trust. Patients trust clinics that rank high in search results. A polished online presence builds credibility before they even walk through your doors. It helps you lower marketing costs before they even walk through your doors. It helps you lower marketing costs Once your SEO campaign gains momentum. You can rely less on expensive ads.
Speaker 1:And I always like to talk about when you put SEO at the core, very core of your marketing campaign. Then let's just say you're creating quality content like blog posts. Well then, you have those to push out via social media. You have content to push out to your audience via email newsletters. It leads to all this additional overflow of marketing resources that you have in addition to the quality, amazing content on your website. It leads also to compounding results. Every blog post, every backlink and site improvement adds up, bringing you in more leads over time without increasing your budget. It also gives you a peace of mind. You are no longer worried about what if Google changes something, because you have a plan in place.
Speaker 1:Seo isn't just about clicks. It's about creating a digital foundation that grows your clinic. Again, I encourage you to dive deep into that amazing blog post we have called the Hidden Price of Ignoring SEO. What Clinics Lose Without it? And again it can be found in the show notes or by visiting propellyourcompanycom. If you're ready to stop handing patients over to your competitors, here are some next steps for you. One you can sign up for our new free webinar how to Dominate Google Search, google Maps and AI-driven search results. Without stress or ad spend, you'll walk away with actionable steps to boost your visibility. You can do that by checking out the link in the show notes or by visiting propellyourcompanycom. You can also book a free discovery call if you're interested in learning more about our DIY program. Are done with you services or are done for you SEO and website services. Don't let doing nothing cost you another year of growth. Visit propellyourcompanycom to sign up for that webinar or book a discovery call. Let's take your clinic from unfindable to unstoppable.
